Top 3 reasons I switched to ConvertKit

ConvertKit is the solution I had been waiting for to finally move away from using aWeber and MailChimp.

If you are like me, you probably put up with "almost what I need" or "work arounds" to do your email marketing.

Being skeptical, I waited a bit before trying ConvertKit... Everyone promises to be the "ULTIMATE SOLUTION", so I figured I would wait it out and see if ConvertKit had legs...

Happy to report, no major regrets since switching, in fact, I was surprised at how simple the interface is to use and how easy and powerful the automation features are...

Reason 1 - Not Paying For Duplicate Emails Anymore

ConvertKit is subscriber centric, that means billing is based on the unique email subscriber count...

Other services require you to setup up different interest lists...

That means that if the same person signs up on three different lists with the same email, they get counted three times!

Duplicate emails create an inflated email subscriber count that bumps me up to higher pay tiers and costs me more money, why would I want that?

ConvertKit will not add the same email address twice, instead I can setup simple automation that says if a subscriber signs up for interest X, tag them with interest X...

Then if that same user subscribes on forms for interest Y and interest Z, that same user can be tagged with those additional interest...

That's it, I am not duplicating that email across lists...

Instead, I am building a detailed profile of my subscribers interests to better provide targeted emails...

AND I SAVE MONEY!

Reason 2 - Powerful Yet Simple To Use Automation

Email marketing automation is the next evolutionary step for most internet marketers...

Here is my criteria for automation:

  • It shall not be confusing to setup
  • It shall be easy to adjust
  • It shall be simple to understand existing rules
  • It shall be easy to remove

ConvertKit uses a cause ( Trigger ) and effect ( Action ) interface, take a look at the image below and you can see how easy it is to start building automation rules...

ConvertKit Automation Rules

So far it's been pretty easy to setup automation rules and have several sketches for new ideas to test...

Reason 3 - Simple User Interface

The user interface is simple, in a good way...

I make online services, for other people mostly...

I can't tell you how often I integrate complex designs that make the service difficult to understand and use...

ConvertKit is easy on the eyes without sacrificing functionality...

You won't see tons of buttons and charts or excessive clutter that frustrates and confuses the eyes...

What you will see are simple screens the enable you to do what you need to do quickly and efficiently...

Each screen seems to have exactly what is needed to get the job done...

So what now...

I was using both aWeber and MailChimp and canceled both, I stopped all custom API php scripts I had to write to handle adding, deleting and moving subscribers and I am saving money every month by not paying for duplicate emails...

ConvertKit has been a great tool for email marketing automation and hope that sharing this will help those who are looking for a solid alternative...

HTH
😉

what do you think?