How to find and delete inactive non-buying email subscribers on your aWeber account

If you use aWeber, you could be spending too much money every month...

With your hard work, eventually you will end up paying for the size of your list as it grows to 1000 then 10,000 and even 100,000+ emails...

Surprisingly, for many of you, a big chunk those email subscribers will never open your messages...

So why pay the extra money?

Here is how to find and remove the dead email subscribers from any of your aWeber lists...

Remove by Last Opened on aWeber

A rule of thumb for me is, if someone hasn't opened an email in a certain period of time, they get deleted from the list.

So how long do you wait? It depends on the sales cycle of your product or service, it could be three months, six months or a year, the idea is that you take a look to remove dead email addresses that cost you money every month.

STEP 1 Login into your aWeber account and in the navigation go to Subscribers then Manage Subscribers...

aWeber Manage Subscribers

STEP 2 In the search form, select the "No Opens" from the pulldown menu, then enter a date of your choice, I like to start with a year, after you have entered a date click the Search button.

The results...

Search Subscribers on aWeber

STEP 3 Scroll to the bottom of the page and click on the largest view available. This saves TONS of time in our next step by allowing us to select more records to delete at one time.

aWeber only allows you to select and delete records that are currently displayed, NOT in total. Since I have 800+ emails to delete, by selecting to view 100 records at a time, I would repeat this process about 8 to 9 times to delete all 800+ emails from my account.

Click largest subscriber view on aWeber

STEP 4 Scroll back up to the top of the screen, click the checkbox in the grey header area to select all 100 currently displayed records, then click the Delete button.

Select and remove subscribers from aWeber

STEP 5 Confirm you want to permanently delete the emails and that's it! Repeat these steps until you have removed all the email addresses who have not opened since the date you entered.

Confirm email delete on aWeber

Remove by Country on aWeber

Bottom line, some countries just don't buy, I don't ask why, I just know that certain countries do buy my products and services and others just don't...

So there is no sense of marketing a product or service to a country that will never buy, so those email subscribers need to get removed...

STEP 1 Login into your aWeber account and in the navigation go to Subscribers then Manage Subscribers...

aWeber Manage Subscribers

STEP 2 Select "Country (from IP)" from the pulldown, this sets a filter based on the country origin derived from the IP address of the email subscriber when they signed up...

Next, we select a NEGATIVE match using "is not" because we do not want to see results for countries that actually buy products and services...

Lastly, we type in the Country we do NOT want to delete email subscribers from, for example, I used United States, United Kingdom, Canada and Australia. Based on sales data, these countries consistently buy my products and services.

To add multiple countries, simply click on the green plus symbol.

If you are selling anything online, you should already have a pretty good idea WHERE in the world your customers are and what countries generate the bulk of your revenue.

Search for subscribers by country on aWeber

STEP 3 Scroll to the bottom and select the largest view, in my case it's 100. aWeber only allows you to delete records displayed, so in my example I have 1500+ emails to delete, I would only have to repeat this process 15 or so times versus deleting just 20 records at a time...

Click largest subscriber view on aWeber

STEP 4 Scroll back to the top of the page and click the checkbox in the grey header to select all displayed subscribers...

Then, click the "Delete" button...

Delete subscribers by country on aWeber

STEP 5 Confirm deletion of subscribers to premanently remove them from your list. Repeat steps 2 through 5 as needed to delete all subscribers that matched your search.

Confirm email delete on aWeber

It's not everyday...

Give your list a chance to grow, then check in on it and prune it as needed to keep it producing revenue.

At most, review your subscribers once a month, at the very least, every three months.

HTH

😉

what do you think?